Reports swirl that Ole Miss poised to sell alcohol at sporting events beginning in October

Published 11:41 am Friday, August 30, 2019

Both The Daily Mississippian and the Northeast Mississippi Daily Journal an official announcement is expected to come later today.

With the announcement, Ole Miss becomes the seventh school in the SEC to announce they will sell alcohol, following an amendment to prior SEC alcohol bans earlier this summer. Ole Miss joins Arkansas, LSU, Missouri, Tennessee, Texas A&M and Vanderbilt as schools to sell alcohol this coming year. Mississippi State has not decided.

Ole Miss will need a little time to figure out the regulatory side of selling alcohol, hence why they won’t be starting selling right away for the first home game against Arkansas a week from Saturday. Instead, the first game in Vaught-Hemingway Stadium that will have alcohol sales is the Texas A&M game on Oct. 19. Alcohol will also be sold in The Pavilion during basketball season.

Technically, Mississippi law prohibits alcohol sale on college campuses. That being said, Ole Miss will be circumventing that law, because Vaught-Hemingway Stadium has “resort status,” an exemption allowing a way around the alcohol sale law. Southern Miss announced last week they would be doing the same for their football games.

From a monetary standpoint, the decision could be highly beneficial. In 2017, the last time numbers were reported, Texas made over $3 million in revenue from sale of alcohol in football season alone.

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More details from this story are still coming in, and we will update with details as they become available.

But all this presents one final question: Will there be beer showers in Vaught-Hemingway Stadium?