Move over Egg McMuffin, Breakfast Baconator coming soon as Wendy’s goes all-in on breakfast
Published 10:39 am Tuesday, September 10, 2019
- The Wendy’s Company announced plans today to launch its breakfast menu across the U.S. system in 2020. The menu features signature items including the Breakfast Baconator®, Frosty-ccino, and Honey Butter Chicken Biscuit.
Fast food giant Wendy’s is getting ready to invite you to breakfast — and it plans to hire more than 20,000 new employees to make it possible.
The company announced plans to offer breakfast nationwide next year. Currently breakfast items are available in more than 300 of its restaurants.
The new menu will feature signature items from Applewood smoked bacon to the Frosty®, and creatively delivers them to fans for breakfast. Signature items include the Breakfast Baconator®, Frosty-ccino and Honey Butter Chicken Biscuit.
“Launching breakfast in our U.S. restaurants nationwide provides incredible growth opportunities,” said Todd Penegor, President and CEO of The Wendy’s Company. “We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy’s fan favorites on our breakfast menu to set us apart from the competition.”
