50 most popular food and snack brands
Published 2:30 pm Friday, March 17, 2023
calimedia // Shutterstock
50 most popular food and snack brands
From Oreos to Doritos to Reese’s Pieces, food and snacks are an integral part of our lives. We eat them when we’re headed to the movies, when we’re killing time between meetings, and to fuel up in between larger meals. But not all snacks are created equal. Some are beloved only by a few, while others are so popular they’ve become a part of the cultural fabric.
Per a summary of a roundtable discussion published in the peer-reviewed medical journal Advances in Nutrition, Americans eat an average of 8 pounds of candy annually. Another sign that desserts are the preferred snack of choice? Six of the top 10 brands on this list are of the sweet persuasion rather than salty.
Stacker analyzed data from research and analytics firm YouGov to rank the 50 most popular food and snack brands in the U.S. as of the fourth quarter of 2022. Brands were ranked based on YouGov’s overall positive opinion score, which measures the percentage of positive responses among those surveyed. Scores are also broken down by generation. Some brands appear more than once on this list because YouGov may break the brand down by specific snacks—such as Reese’s Pieces or Hershey’s Kisses.
Read on for a look at some of the most popular food and snack brands in the United States.
You may also like: Food fads and their origin stories
calimedia // Shutterstock
#50. Honey Nut Cheerios
– Positive opinion score: 71%
— Popularity among boomers: 66%
— Popularity among Gen X: 76%
— Popularity among millennials: 70%
JHVEPhoto // Shutterstock
#49. Rice Krispies Treats
– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 68%
— Popularity among millennials: 75%
Steve Cukrov // Shutterstock
#48. Milky Way
– Positive opinion score: 71%
— Popularity among boomers: 77%
— Popularity among Gen X: 70%
— Popularity among millennials: 69%
Sheila Fitzgerald // Shutterstock
#47. Reese’s Pieces
– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 73%
— Popularity among millennials: 72%
ZikG // Shutterstock
#46. Tostitos
– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 74%
— Popularity among millennials: 75%
You may also like: Side dish recipes to complement any main course
Sheila Fitzgerald // Shutterstock
#45. Goldfish
– Positive opinion score: 71%
— Popularity among boomers: 75%
— Popularity among Gen X: 70%
— Popularity among millennials: 69%
calimedia // Shutterstock
#44. Orville Redenbacher’s Popcorn
– Positive opinion score: 72%
— Popularity among boomers: 74%
— Popularity among Gen X: 75%
— Popularity among millennials: 68%
melissamn // Shutterstock
#43. French’s Mustard
– Positive opinion score: 72%
— Popularity among boomers: 79%
— Popularity among Gen X: 74%
— Popularity among millennials: 70%
TY Lim // Shutterstock
#42. Jif
– Positive opinion score: 73%
— Popularity among boomers: 76%
— Popularity among Gen X: 76%
— Popularity among millennials: 69%
The Image Party // Shutterstock
#41. Lifesavers
– Positive opinion score: 73%
— Popularity among boomers: 78%
— Popularity among Gen X: 77%
— Popularity among millennials: 64%
You may also like: Signature dishes from 50 countries around the world
JHVEPhoto // Shutterstock
#40. Land O’Lakes (butter)
– Positive opinion score: 73%
— Popularity among boomers: 83%
— Popularity among Gen X: 77%
— Popularity among millennials: 63%
Jonathan Weiss // Shutterstock
#39. Kraft Foods
– Positive opinion score: 73%
— Popularity among boomers: 80%
— Popularity among Gen X: 74%
— Popularity among millennials: 68%
rafastockbr // Shutterstock
#38. Oreo Cookies
– Positive opinion score: 73%
— Popularity among boomers: 77%
— Popularity among Gen X: 75%
— Popularity among millennials: 66%
rblfmr // Shutterstock
#37. Smucker’s
– Positive opinion score: 73%
— Popularity among boomers: 81%
— Popularity among Gen X: 79%
— Popularity among millennials: 66%
Lynn Watson // Shutterstock
#36. Fritos
– Positive opinion score: 73%
— Popularity among boomers: 78%
— Popularity among Gen X: 72%
— Popularity among millennials: 71%
You may also like: Best beers from every state
nine muses // Shutterstock
#35. Cheerios
– Positive opinion score: 73%
— Popularity among boomers: 75%
— Popularity among Gen X: 72%
— Popularity among millennials: 73%
ungvar // Shutterstock
#34. Ghirardelli
– Positive opinion score: 73%
— Popularity among boomers: 74%
— Popularity among Gen X: 72%
— Popularity among millennials: 76%
Sundry Photography // Shutterstock
#33. Chiquita
– Positive opinion score: 74%
— Popularity among boomers: 84%
— Popularity among Gen X: 76%
— Popularity among millennials: 66%
ZikG // Shutterstock
#32. Nabisco
– Positive opinion score: 74%
— Popularity among boomers: 79%
— Popularity among Gen X: 72%
— Popularity among millennials: 71%
TanyaLovus // Shutterstock
#31. Twix
– Positive opinion score: 74%
— Popularity among boomers: 70%
— Popularity among Gen X: 84%
— Popularity among millennials: 70%
You may also like: 3-ingredient recipes you can make right now
The Toidi // Shutterstock
#30. Kellogg’s
– Positive opinion score: 74%
— Popularity among boomers: 82%
— Popularity among Gen X: 75%
— Popularity among millennials: 72%
ZikG // Shutterstock
#29. Chips Ahoy!
– Positive opinion score: 75%
— Popularity among boomers: 75%
— Popularity among Gen X: 71%
— Popularity among millennials: 78%
The Image Party // Shutterstock
#28. Frito-Lay
– Positive opinion score: 75%
— Popularity among boomers: 81%
— Popularity among Gen X: 74%
— Popularity among millennials: 71%
calimedia // Shutterstock
#27. Campbell’s
– Positive opinion score: 75%
— Popularity among boomers: 79%
— Popularity among Gen X: 78%
— Popularity among millennials: 71%
Billy F Blume Jr // Shutterstock
#26. Land O’Lakes
– Positive opinion score: 75%
— Popularity among boomers: 84%
— Popularity among Gen X: 73%
— Popularity among millennials: 72%
You may also like: 50 tasty snack recipes
calimedia // Shutterstock
#25. Lay’s Chips
– Positive opinion score: 75%
— Popularity among boomers: 78%
— Popularity among Gen X: 74%
— Popularity among millennials: 75%
calimedia // Shutterstock
#24. Cheetos
– Positive opinion score: 75%
— Popularity among boomers: 76%
— Popularity among Gen X: 77%
— Popularity among millennials: 76%
Mehaniq // Shutterstock
#23. Snickers
– Positive opinion score: 75%
— Popularity among boomers: 81%
— Popularity among Gen X: 78%
— Popularity among millennials: 70%
Red Herring // Shutterstock
#22. Nestle Toll House
– Positive opinion score: 76%
— Popularity among boomers: 81%
— Popularity among Gen X: 76%
— Popularity among millennials: 73%
8th.creator // Shutterstock
#21. Pringles
– Positive opinion score: 76%
— Popularity among boomers: 67%
— Popularity among Gen X: 77%
— Popularity among millennials: 81%
You may also like: Common US Foods that are banned in other countries
Sheila Fitzgerald // Shutterstock
#20. McCormick
– Positive opinion score: 76%
— Popularity among boomers: 87%
— Popularity among Gen X: 74%
— Popularity among millennials: 73%
ZikG // Shutterstock
#19. Ruffles
– Positive opinion score: 76%
— Popularity among boomers: 79%
— Popularity among Gen X: 77%
— Popularity among millennials: 77%
shakedn // Shutterstock
#18. Dove
– Positive opinion score: 76%
— Popularity among boomers: 78%
— Popularity among Gen X: 76%
— Popularity among millennials: 73%
Jenari // Shutterstock
#17. Planters
– Positive opinion score: 76%
— Popularity among boomers: 88%
— Popularity among Gen X: 79%
— Popularity among millennials: 64%
calimedia // Shutterstock
#16. Quaker
– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 76%
— Popularity among millennials: 71%
You may also like: Biggest pizza chains in America
George Sheldon // Shutterstock
#15. Reese’s
– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 81%
— Popularity among millennials: 69%
tastyfood // Shutterstock
#14. Dove (chocolate)
– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 73%
— Popularity among millennials: 76%
calimedia // Shutterstock
#13. Heinz Tomato Ketchup
– Positive opinion score: 77%
— Popularity among boomers: 74%
— Popularity among Gen X: 81%
— Popularity among millennials: 73%
calimedia // Shutterstock
#12. Pillsbury
– Positive opinion score: 77%
— Popularity among boomers: 84%
— Popularity among Gen X: 80%
— Popularity among millennials: 68%
The Image Party // Shutterstock
#11. Doritos
– Positive opinion score: 77%
— Popularity among boomers: 69%
— Popularity among Gen X: 77%
— Popularity among millennials: 82%
You may also like: Snacks and other food items banned in the US
George Sheldon // Shutterstock
#10. Hershey’s Kisses
– Positive opinion score: 77%
— Popularity among boomers: 85%
— Popularity among Gen X: 77%
— Popularity among millennials: 73%
TY Lim // Shutterstock
#9. Heinz
– Positive opinion score: 77%
— Popularity among boomers: 78%
— Popularity among Gen X: 81%
— Popularity among millennials: 74%
calimedia // Shutterstock
#8. Oreo
– Positive opinion score: 78%
— Popularity among boomers: 80%
— Popularity among Gen X: 73%
— Popularity among millennials: 81%
Colleen Michaels // Shutterstock
#7. Betty Crocker
– Positive opinion score: 78%
— Popularity among boomers: 82%
— Popularity among Gen X: 80%
— Popularity among millennials: 74%
tastyfood // Shutterstock
#6. Kit Kat
– Positive opinion score: 78%
— Popularity among boomers: 79%
— Popularity among Gen X: 81%
— Popularity among millennials: 76%
You may also like: Signature dishes from 30 American cities
calimedia // Shutterstock
#5. Ritz
– Positive opinion score: 79%
— Popularity among boomers: 82%
— Popularity among Gen X: 82%
— Popularity among millennials: 75%
karen roach // Shutterstock
#4. Reese’s Peanut Butter Cup
– Positive opinion score: 80%
— Popularity among boomers: 81%
— Popularity among Gen X: 81%
— Popularity among millennials: 78%
ValeStock // Shutterstock
#3. Lay’s
– Positive opinion score: 80%
— Popularity among boomers: 83%
— Popularity among Gen X: 78%
— Popularity among millennials: 78%
Sheila Fitzgerald // Shutterstock
#2. Hershey’s
– Positive opinion score: 81%
— Popularity among boomers: 85%
— Popularity among Gen X: 78%
— Popularity among millennials: 80%
tastyfood // Shutterstock
#1. M&M’s
– Positive opinion score: 83%
— Popularity among boomers: 89%
— Popularity among Gen X: 83%
— Popularity among millennials: 78%
You may also like: Most fast food friendly states in America