A restaurant dedicated to biscuits? It’s quite ‘Vicious’ with brand heading to two Mississippi metros

Published 10:31 pm Monday, December 18, 2023

Vicious Biscuit is thrilled to welcome its newest franchise partners, Cliff and Hunter Russum, to bring the first taste of Vicious Biscuit to the Magnolia State with a three-unit franchise development agreement. Residents of Hattiesburg and Jackson will soon get to experience a taste of Vicious – scratch-made biscuits, piled high with bold, chef-inspired ingredients and served with a generous side of Southern hospitality.

Hailing from the heart of Hattiesburg, the Russum brothers are no strangers to the restaurant scene. They currently own three Mugshots, a regional bar and grill franchise. While exploring various breakfast concepts, they discovered Vicious Biscuit through social media where the brand’s charm caught their eye. A visit to one of the Vicious Biscuit corporate locations cemented their decision to sign up to be one of the brand’s first franchisees. Now, they’re ready to bring a biscuit revolution to Mississippi as some of the first mavericks in tbe franchising family.

“The menu feels tailor-made for Mississippi – it’s our local taste and culture served up in every knife-and-fork biscuit,” said Cliff Russum. “When you step into a Vicious Biscuit, you’re met with an infectious energy that’s hard to find elsewhere. It’s not just the customers who are having a great time; the staff genuinely enjoys being there, creating an atmosphere that’s both welcoming and vibrant. This is the kind of energy and commitment we’ve always aimed to achieve in the restaurant industry. Hunter and I are excited to share this unique experience with our community.”

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Emerging from the culinary epicenter of Charleston, S.C., Vicious Biscuit’s menu, which showcases biscuit creations like The Fat Boy, The Flame Thrower, and The Vicious, is complemented by Southern classics such as Sweet Puppies, Beignets, Shrimp and Grits and its signature jams and house-made butters. The drink menu also offers an unexpected twist, highlighting its freshly squeezed mimosas and craft cocktails, for the ultimate vicious experience.