Sen. Roger Wicker is gearing up for his 2018 re-election bid with a very real, not-at-all-fake online shop called Roger Wicker’s Great Mississippi Store! (Note: That exclamation point is actually part of the store’s name and not how I chose to end the sentence.)

First reported by Mississippi Today’s Adam Ganucheau, Roger Wicker’s Great Mississippi Store! sells hats, koozies and croakies with the words, “CLINGING TO MY GUNS AND RELIGION SINCE 1817” printed on each product. The selection might be small, but the message is consistent.

State. Sen. Chris McDaniel is expected to challenge Wicker—who’s served in the Senate since 2007—in 2018.

All sales are considered direct contributions to Wicker’s campaign.